The mass involvement of the media and our culture is astounding. There doesnt seem to be an area of our lives that the media and advertising cannot influence. Now even companies are paying to have their logo and products placed in movies so that people will recognize the brand and buy the products. Twenty years ago, this was not even heard of and now you cant even go watch a movie without recognizing some company or product.
There is no doubt that product placement is effective in getting the attention of the viewers. We are constantly bombarded by different advertising campaigns from different companies, so not recognizing the logos is almost impossible.
Like I said above, product placement is effective in helping the viewer notice the products, but it doesnt make the viewer want to purchase the product because there is rarely a campaign within the movie (an exception is the movie Billy Madison, where he does an ad campaign for Subway). So the products may be recognized by consumers but they dont necessarily make the viewer desire the product the way commercials and print ads do.
Overall I find product placement amusing in movies because it shows how desperate these companies are for us to buy their products. Product placement doesnt have much of an effect on my desire to purchase; it is just another way for consumers to recognize the companies that are trying to sell to them.
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